An identity for Velo Marcelo the new bike customising/refurbishing venture of bike mechanic Peter Marcelo, created with Cox and Gruesenmeyer while on an internship out in Antwerp.

Following on from the idea of taking old bikes and giving them a new life, the mark itself is influenced by the cycling logos of the 1960s. This is then split up into its component parts to be given as a sticker pack for the customer to use as they will.

Project
Velo Marcelo

Date
2012

Role
Identity Design

With
Cox and Grusenmeyer





Contact: jack (at) jackbardwell.com